Research shows that online retail sees highest growth this year Sep 05 2012
Recent figures show that online sales are experiencing its highest growth this year, with a huge jump on last years figures, an increase of 17 % on July 2011 and a 9% increase on June 2012, with total growth for the year at approximately 13% which is in line with previous forecasts. This figure equates to an estimated £6.5bn spent online (an average of £128 per person), which is a rise on the £5.8bn spent during July 2011.
Clothing sales up 18% on June 2012 and up 15% on July last year.
Travel sales up 12% year on year.
Electricals saw an increase of 30% on the same time last year.
m-Retail sales continued to grow at a huge rate in July, recording a 313% increase on the same time last year.
Online-only and catalogue retailers reported a year-on-year growth of 19.5% in July.
Chris Webster, head of retail consulting and technology at Capgemini says: “The return to such high growth will be welcomed by online retailers. While we won’t know the direct impact the Olympics has had on the sector until next month, the excitement and build up to the Games certainly contributed to July’s strong performance. Retailers, both online and offline, were offered a unique opportunity to build an international base of customers, so it will be interesting to see whether the UK successfully capitalised on the millions of additional visitors to Britain.”
Tina Spooner, Chief Information Officer at IMRG, comments: “July saw the strongest Index performance year-to-date in terms of annual growth, with sales peaking during the second week of the month when many retailers launched their summer sales. The London Olympics also appears to have had a positive effect for online retailers, including the travel sector, where the average spend was 24% higher than July last year. It seems not all Britons enjoyed the blanket coverage of the Olympics, with many instead choosing to holiday abroad.
“The rapid growth in m-retail sales is clearly being driven by a change in consumers’ shopping behaviour and how and when they engage with brands. Retailers that focus on optimising their websites for this new breed of shopper will, no doubt reap the benefits of their investment.”