Online Shopping Figures rise again Jan 12 2012

According to a recent survey Boxing Day 2011 was the biggest ‘ever’ online shopping day in the UK.  UK ecommerce retailers received a massive 96m visits which is up 19.5% compared to Boxing Day last year with UK online shoppers spending 13m hours shopping online.

Internet, mail order and telephone sales rose by 18.5% in December compared to Dec last year and both John Lewis and M & S reporting a huge increase in online spend from their websites, with ecommerce sales rising by more than 27% and 22% respectively.

Taking just 5 of Net Digital’s ecommerce websites, Xmas sales increased by an average of 25%.

Already a survey carried out in Dec 2011 has reported that ecommerce sales this Dec 2012 will be between 18% and 22% higher than last year.  The data gained over the Dec 2011 period found that 26% of online shoppers said they would spend even more over the internet next December than they did this year.  Although a decline was not expected, it was also not expecting the indication of growth to be so high. 

Ecommerce is going from strength to strength and with more people using Ipads, tablets and mobile phones to browse and make their online purchases.

Driving factors encouraging ecommerce purchases were :-

 - low-cost delivery options 57%
 - money-saving offers 48%
 - improved payment options 46%
 - improved stock availability 45%

Talk to us today to discuss your Ecommerce plans for 2012.

 

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