Mobile Commerce - are you ready for the mobile market? Dec 12 2011

A recent study has shown that 'poor' mobile web strategies mean that UK retailers are missing out on upto £4bn of revenue as mobile phone users are put off from using their web sites.

IMRG anticipate that this Christmas will be the year that Mobile Commerce really breaks through and their research has found that 35% of shoppers plan to make their purchases this way this year, however currently only 4.8% of retailers have optimised their websites for mobile commerce.

The survey also found that tablets were also a major driving force in the growth of mobile commerce.  Recent research by WorldPay found that 39% of smartphone shoppers were frustrated by the length of the buying process via their mobile and 38% were irritated by the amount of information that needed to be entered.

With Mobile commerce on the increase have you considered a mobile version of your website?

Talk to us today to discuss how your website can be ready for the mobile market.

 

Web Design Bristol, Web Site designers bristol, Ecommerce web site designers Bristol

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