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10 Quick Tips for last minute online Xmas Marketing ideas for both B2B and B2C markets Dec 12 2011

Home page marketing – this is your shop window.  What key messages do you want your customers to read?  Does it show your top 5 products or your top 5 services?  Is it enticing your customers to enquire or make a sale? 

Marketing Banners are not just for the home page – are there key areas in your web site where your marketing banners can entice your consumers with more bargains, services and/or products?

Promotional Codes, buy 1 get 1 free, discounts on orders over, Gift Vouchers etc – at this time of year everyone wants a bargain – introduce discounts and promotional codes to encourage spend

Refer a friend and receive % off your next order! An excellent way to encourage new customers to your web site

Free Shipping goes down a treat at Christmas time! 

What other ways can you increase your average order value – upsells and related products see to be the norm but what about impulse buy at checkout?

Can you make the whole buying process easier?  Is it as fast as it could be? What is your analytics telling you?  What is your conversion rate? Would a single page checkout be beneficial?

What about a google adwords campaign for a particular product or a particular service

Google Shopping Feed – get your products to the top of google! Cost effectively!

Email marketing campaign – its not just for promoting your news, new products and services – have you thought about sending your Christmas Card via email this year.  Show your customers how valued they are and include a promotional code to encourage consumer spend either now or in the new year.

 

10 Quick Tips for last minute online Xmas Marketing ideas for both B2B and B2C markets. 

 

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